Role
PD
Timeline
1 MONTH
scope
status
Domain expired
Understanding the context began with examining how the collective publishes poetry and how audiences discover performances. Most content lived across fragmented Instagram posts, making it difficult to read poems in full or follow upcoming events.
Poetry and event information were scattered across Instagram posts, making it difficult for audiences to access the collective’s work in a meaningful way. Poems were often shortened or hidden within visual posts, while details about performances appeared inconsistently and were quickly lost in the feed.
Connecting people who discover poetry through live performances, culture, and digital reading experiences.
Poetry Lovers
People who enjoy reading and discovering new poetry.
1
Writers
Individuals who write poetry and want to share their work.
2
Event Visitors
Users interested in live poetry performances and events.
3
Poetry and event information were scattered across Instagram posts, making it difficult for audiences to access the collective’s work in a meaningful way. Poems were often shortened or hidden within visual posts, while details about performances appeared inconsistently and were quickly lost in the feed.
To better understand user behavior, I used Hotjar to observe how visitors interacted with the platform. The recordings and heatmaps revealed how users navigated through poetry pages, where they clicked, and how far they scrolled before leaving.
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